But the real issue is the fact that Facebook and Mark Zuckerberg admitted to wanting everyone’s profile to be public and are trying to convince users that the end of privacy is the social norm. So slowly adding new privacy features that override ones we’ve already set, defaulting them to be public (like the instant personalization that people weren’t notified about), is their way of gradually making our info more public so they can make more money with other companies and investors that are only drawn to the number of public user profiles.